Privacy Notice

Last reviewed: 30 October 2026.

PouchPetal is the trading name of a UK sole trader and operates pouchpetal.com. This notice explains how we handle personal information when you visit our website, contact us or buy from our shop. For privacy questions or requests, using our Contact Us form.

Information we collect

When you shop, we may collect your name, email address, telephone number, billing and delivery addresses, order details and customer service messages. Our website and service providers may also process device information, browser activity, cookie identifiers and payment-related information. Payment card details are handled by payment service providers rather than emailed to us.

Why we use your information

To take payment, process orders, arrange delivery, provide returns and answer your questions (contract).
To maintain records, comply with tax and other legal duties (legal obligation).
To protect our shop, help prevent fraud, troubleshoot services and understand shop performance where appropriate (legitimate interests, balanced against your rights).
To send promotional emails or use optional tracking where valid consent or another lawful basis is available under applicable law.

Suppliers and service providers

We use Shopify to operate the shop. As products are supplied through Shopify Collective, the relevant supplier may receive order and delivery information needed to fulfil an order. Payment processors, delivery providers, fraud-prevention services, customer-support tools and providers of analytics or marketing services may process information on our behalf or as separate controllers, as applicable.

International transfers

Some providers may process personal information outside the UK. Where UK data-protection law requires it, we rely on an appropriate transfer mechanism or another lawful exception.

Cookies and marketing

We use cookies and similar technology for essential storefront functions and, where enabled and lawfully permitted, analytics and advertising. You can manage relevant cookie choices through the consent controls displayed on the site and your browser settings. You can unsubscribe from promotional emails using the link in the message or by contacting us.

How long information is kept

We retain information only for as long as it is needed for the purposes described here, including fulfilling orders, handling disputes and meeting tax, accounting or legal requirements. Different categories of data may have different retention periods.

Your rights

Depending on the circumstances, you can ask to access, correct, erase, restrict or transfer your personal information, object to some processing, or withdraw consent. using our Contact Us form. You can complain to the UK Information Commissioner's Office at ico.org.uk.